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Here is a very interesting analysis of the use of Social Media by Dr Jim Hamill on his Energise 2-0 blog. It looks at how European countries are using Social Media to promote tourism. The analysis is analytical and looks at the breath of Social Media use as well as the depth of engagement. Maybe here in Prescott Arizona we can learn from this study.

VisitEngland – Top European DMO for Social Media.

© 2010 by Jack D. Wilson

The Prescott – Caborca Sister City Committee was established in 1972, 38 years and nearing four decades ago. There has been a strong relationship between Caborca, Sonora, Mexico and Prescott, Arizona over that period.

Video trip recap

Technology today allows us to capture the moment almost anywhere and instantly publish those memories on the Internet. I carried my Flip HD video camera with me on this trip and used it to film the following videos.

I hope you enjoy these videos and maybe they will tempt you to join us as a member of the Prescott – Caborca Sister City Committee. Also see my related post Caborca, Mexico Official 2010 Sister City Visit with lots of photographs.

Friday, October 16 2010 – Welcome Fiesta

Saturday, October 16 2010 – Lunch BBQ at Guillermo’s House

Saturday, October 16 2010 – Noche Bohemia Casa de la Cultura

Sunday, October 17 2010 – Dinner and Dance sponsored by Mayor of Caborca

Photo and video credits

All photographs and videos by Jack D. Wilson. Unauthorized use prohibited without prior permission.


If you found this article helpful, please leave a comment or forward to a friend. If I missed something that you found along the way, leave a comment and I will try to update the information.

Jack D. Wilson first visited Prescott in 1995 and has been a resident since 2000. He took a sojourn into politics and was the mayor of Prescott Arizona from Nov. 2007 – Nov. 2009. He now writes a couple of blogs and is President of the Prescott Frontier Days Community Service Foundation.


Social Squadron Logo


In mid-2009, a group of volunteers started an ad-hoc group called the Prescott Area Tourism Committee (PATC). The volunteers were primarily from the lodging industry with a few with marketing backgrounds and a couple from the City of Prescott. The group was formed because of the drastic decline in Bed Tax revenues, which was more pronounced than the downturn in sales tax revenues. PATC established focus groups, one being the Social Media focus group.       

The Social Media focus group developed a strategic plan for using social media tools to enhance tourism to Prescott. Initially Twitter was the focus with development of a Facebook page deferred until we achieved Twitter goals. The Twitter account is We are following over 1,800 people with the emphasis on tourism related people. We established our reputation as a source of interesting information on Prescott and have attracted interest from travels writers.       

This volunteer effort is an example of guerrilla marketing accomplished by a small group of people with a common goal. Part of our effort has been to educate the community about the value of social media. We have sponsored three successful Tweet Ups to socialize and share best practices. That brings us to the development of the Red Tail Tweeters T-shirt. One of the members of our focus group is a pilot and has a business designs logo items (T-shirts, caps, etc.). Here is his story of the origin of the design:       

“Why Red Tails?      

A bit of fun, a bit of history There was a P-51 squadron during WWII called the Red Tail Devils.  This wasn’t any ordinary squadron.  They were the ultimate underdogs in every way as they were the first all African American squadron of WWII to escort B-17 bombers over Germany.        

They also NEVER lost a single bomber they escorted…these guys are my heroes and have been since the day I learned about them as a young boy.To be segregated, to be told they were inferior and then to show the world they actually were the best, that to me is the beauty of a true challenge.  It is the opportunity, not a handicap.      

So, like them, we (the tourism community of Prescott) are the underdogs.  Things are changing and although we’ve had some small wins as members of the Prescott Tourism Committee, there are a lot of eyes on this grass roots group and the whole social media thing.  We need a big win.  Our situation is nowhere near what the Red Tail Devils had to endure, but just like them, we still have challenges to meet and overcome.  Keep flying, let’s not lose focus on our objective.  We can not afford to lose!”      

Authored by:  Guy Roginson, edited by Margo Christensen    

Guy Roginson, FlyPrescott, Prescott Arizona, February 12, 2010  


Digital Print & Promotions

Fly Prescott 
Tri City Mobile Wash, Inc.

To learn more about the original Red Tails, please see The Red Tailed Project  

Check this short video out to see why Prescott Rocks! for film and commercial production:

Wendy Bridges is the Film Officer at the City of Prescott. She can help you find the perfect location for your needs, issue the appropriate permits, and help coordinate your filming with City government agencies. You can email her at or call her at (928) 777-1204. Prescott Arizona was the site for many cowboy movies including many of the Tom Mix movies. Later, it was the site for the filming of Junior Bonner. For more information on the Prescott Film Office, see or take a look at this short video:

So partner, it is not your turn to find out more about why Prescott Rocks! for your next commercial shoot, TV production of film shoot — you will be glad you did!

Prescott Rocks! I think we could have a lot of fun putting together a series of short videos on why Prescott Rocks! By short, I mean three (3) minutes tops. I would like to get people to advocate for their passion(s), whatever it might be. Maybe you are an outdoors enthusiast (hiking, bicycling, kayaking, rock climbing, etc.). Maybe you are a “foodie” who wants to talk about our restaurants. On the other hand, you might like antiquing or ballroom dancing – the point is, Prescott Rocks! In many ways and a great way to convey that to potential visitors is from a first-person perspective via a short video. I did not mention many other things such as the Worlds Oldest Rodeo, all our museums, our galleries. Whiskey Row, Courthouse Plaza – but you get the idea. If you think this sounds like something you want to get involved in, please let me know. Here is a link to an interesting blog post on these type of videos from the T4 Travel Technology & Tourism Trends blog:

Online Video & Podcasting Secrets for Destinations

Friday, February 5,  9am – noon, Residence Inn by Marriott is pleased to host:

Social Media Workshop (Beginner/Intermediate Level) – Facilitated by Heather Hermen, Director of Public Relations, Sedona Chamber of Commerce.    

Heather is considered to be an expert in Social Media and has facilitated many workshops over the past year.  Heather is a native of Arizona and has lived in Sedona for 10 years. After completing a trade school in Powell, Wyoming she made her move back to Arizona and began working for an adventure based company. After holding management, sales & marketing and event planning positions in Sedona, she was offered the Public Relations Management position at the Sedona Chamber of Commerce more than a year ago and now serves as the Director of Public Relations. She has brought the Sedona Chamber of Commerce to a technologically advanced state with innovative and creative Public Relations opportunities for the community and the Chamber members. She happily enjoys the Sedona experience everyday with her husband of seven years Mike, and three year old son Nicholas.

Whether your career is in retail, real estate, hospitality, government or service, this workshop is a MUST!  You will learn the technical steps and marketing principles of Twitter, Facebook, Flickr, YouTube and LinkedIn.  How to set up your accounts, why it’s important for your business, how to manage your time and what the future holds for Social Media Marketing. 

Workshop Fee is $100 and includes take home material.  Bring your laptop if you want but it’s not necessary. 

Pre-registration is required.  Call or email Heather directly at or 928-204-1123 ext. 170.  Payment can be made by check or credit card.

We only have space for a maximum of 25 attendees.   After 25 are registered, we will begin a waiting list and will schedule a second workshop in the near future.  Please register as soon as possible to secure your spot!

Please arrive Residence Inn by 8:45am, 3599 Lee Circle (at the Lee Blvd @ Hwy 69 Intersection).  Past the front desk, turn left down the hall to Salon B. 

Thank you,

Margo Christensen

Meet other people in Prescott involved in Social Media (Twitter, FaceBook, FLICKR, YouTube, Blogs, etc.). This is a friendly social gathering and more experienced users will be here to help you get started.

If you already RSVP’d, you don’t need to again.  If you know you can’t come, send me a quick email.  This helps us plan for food and beverages.  Bring a blanket donation in exchange for 2 raffle tickets and bring your best social media tips and questions!  See you then.

Margo Christensen
VP, Marketing
Ponderosa Hotel Management Services, LLC
Cell (928) 925-6593
Fax (928) 776-9748

Prescott Tourism Tweets

  • We're soon retiring this Twitter account--follow @visit_prescott for travel, tourism & event-related info for Prescott, Arizona 7 years ago
  • Our Twitter account is closing soon...please follow @visit_prescott for Prescott, Arizona related travel & tourism info! 7 years ago
  • City of Prescott 4th of July Extravaganza next Wed @ Pioneer Park: games, rides, music, fireworks & more! 7 years ago
  • Another edition of the Folk Sessions at the Highlands Center in Prescott this Sat: "Women in Song II", 7pm 7 years ago
  • Cowboy poets Chris Isaacs and Gail Steiger perform at Ben's Fine Art Gallery in Prescott, this Fri & Sat 7 years ago

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