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In mid-2009, a group of volunteers started an ad-hoc group called the Prescott Area Tourism Committee (PATC). The volunteers were primarily from the lodging industry with a few with marketing backgrounds and a couple from the City of Prescott. The group was formed because of the drastic decline in Bed Tax revenues, which was more pronounced than the downturn in sales tax revenues. PATC established focus groups, one being the Social Media focus group.       

The Social Media focus group developed a strategic plan for using social media tools to enhance tourism to Prescott. Initially Twitter was the focus with development of a Facebook page deferred until we achieved Twitter goals. The Twitter account is We are following over 1,800 people with the emphasis on tourism related people. We established our reputation as a source of interesting information on Prescott and have attracted interest from travels writers.       

This volunteer effort is an example of guerrilla marketing accomplished by a small group of people with a common goal. Part of our effort has been to educate the community about the value of social media. We have sponsored three successful Tweet Ups to socialize and share best practices. That brings us to the development of the Red Tail Tweeters T-shirt. One of the members of our focus group is a pilot and has a business designs logo items (T-shirts, caps, etc.). Here is his story of the origin of the design:       

“Why Red Tails?      

A bit of fun, a bit of history There was a P-51 squadron during WWII called the Red Tail Devils.  This wasn’t any ordinary squadron.  They were the ultimate underdogs in every way as they were the first all African American squadron of WWII to escort B-17 bombers over Germany.        

They also NEVER lost a single bomber they escorted…these guys are my heroes and have been since the day I learned about them as a young boy.To be segregated, to be told they were inferior and then to show the world they actually were the best, that to me is the beauty of a true challenge.  It is the opportunity, not a handicap.      

So, like them, we (the tourism community of Prescott) are the underdogs.  Things are changing and although we’ve had some small wins as members of the Prescott Tourism Committee, there are a lot of eyes on this grass roots group and the whole social media thing.  We need a big win.  Our situation is nowhere near what the Red Tail Devils had to endure, but just like them, we still have challenges to meet and overcome.  Keep flying, let’s not lose focus on our objective.  We can not afford to lose!”      

Authored by:  Guy Roginson, edited by Margo Christensen    

Guy Roginson, FlyPrescott, Prescott Arizona, February 12, 2010  


Digital Print & Promotions

Fly Prescott 
Tri City Mobile Wash, Inc.

To learn more about the original Red Tails, please see The Red Tailed Project  

Meet other people in Prescott involved in Social Media (Twitter, FaceBook, FLICKR, YouTube, Blogs, etc.). This is a friendly social gathering and more experienced users will be here to help you get started.

If you already RSVP’d, you don’t need to again.  If you know you can’t come, send me a quick email.  This helps us plan for food and beverages.  Bring a blanket donation in exchange for 2 raffle tickets and bring your best social media tips and questions!  See you then.

Margo Christensen
VP, Marketing
Ponderosa Hotel Management Services, LLC
Cell (928) 925-6593
Fax (928) 776-9748

Prescott Tourism Tweets

  • We're soon retiring this Twitter account--follow @visit_prescott for travel, tourism & event-related info for Prescott, Arizona 7 years ago
  • Our Twitter account is closing soon...please follow @visit_prescott for Prescott, Arizona related travel & tourism info! 7 years ago
  • City of Prescott 4th of July Extravaganza next Wed @ Pioneer Park: games, rides, music, fireworks & more! 7 years ago
  • Another edition of the Folk Sessions at the Highlands Center in Prescott this Sat: "Women in Song II", 7pm 7 years ago
  • Cowboy poets Chris Isaacs and Gail Steiger perform at Ben's Fine Art Gallery in Prescott, this Fri & Sat 7 years ago

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